{"id":995,"date":"2020-08-21T12:59:59","date_gmt":"2020-08-21T17:59:59","guid":{"rendered":"https:\/\/www.immersology.com\/?p=995"},"modified":"2020-12-22T11:21:39","modified_gmt":"2020-12-22T17:21:39","slug":"dos-and-donts-of-virtual-experiences","status":"publish","type":"post","link":"https:\/\/www.immersology.com\/dos-and-donts-of-virtual-experiences\/","title":{"rendered":"Do’s and Don’ts of Virtual Experiences"},"content":{"rendered":"\n

In the face of an ongoing pandemic, Strange Bird Immersive has elected to keep our doors closed. To help us make rent, we’ve pivoted to creating virtual experiences<\/a>.<\/p>\n\n\n\n

I am eager to report that Zoom can indeed deliver the thrill of immersive theatre. <\/p>\n\n\n\n

\"\"
Offscreen Madame Daphne swoons with joy after connecting with her first stranger in months. <\/figcaption><\/figure>\n\n\n\n

We started with Zoom Tarot Readings with Madame Daphne,<\/em> a new fifteen minute one-on-one experience with a character we know, with a skill we could spotlight.<\/p>\n\n\n\n

This Saturday night, we’re opening The Strange Secret of Mr. Adrian Rook<\/a><\/em>. It\u2019s an all-new experience that explores the Strange Bird Immersive story: 90 minutes, 6 actors, and a strong dose of magic. <\/p>\n\n\n\n

\"\"<\/a>
Shows are selling out fast, so reserve your seat stat. <\/figcaption><\/figure>\n\n\n\n

Along the way, we’ve learned a thing or two about how to make the most of virtual experiences. So here\u2019s a list of do\u2019s and don\u2019ts to jump start your own creation.<\/p>\n\n\n\n

DON\u2019T UNDERSELL IT<\/h5>\n\n\n\n

You\u2019ve created something. You\u2019ve invested time and money. Even if you\u2019re not paying rent on 3,400 sqft, you still have expenses. Just because your experience is virtual does not mean it has no value. Charge for it. Trust me: no one will remember in a six months when they’re looking for an escape room that, “Wasn’t that free game we played one night from Trapopolis fun?” <\/p>\n\n\n\n

Don\u2019t forget about perceived value. If you sell your production for free or $5 or $10, that suggests I shouldn\u2019t expect much. You’ve set my expectations low. Charge $20, $30, $40, and that sounds much more to me like a real experience, something to look forward to, something to book now.<\/p>\n\n\n\n

DO DELIVER PRODUCTION VALUES<\/h5>\n\n\n\n

Everyone is tired of looking at people\u2019s living rooms. Deliver the same aesthetic WOW! that you would if they were in-person. Give them something beautiful to look at in the first five seconds. Consider costume, makeup, set and light. Production values establishes your show as not-your-everyday-Zoom.<\/p>\n\n\n\n

Visuals are arguably the most powerful tool we have in the immersive entertainment arsenal. People remember visuals. They don\u2019t remember what they heard half so well. Movies get this. And guess what we’re making now? Give them visual memories. <\/p>\n\n\n\n

Sets are easier than ever before over Zoom, so make a few. Position the camera just right, and you don’t even have to dress the whole wall! <\/p>\n\n\n\n

\"\"
Nice brick wall, am I right? (Amanda Marie Parker in Strange Secret of Mr. Adrian Rook)<\/figcaption><\/figure><\/div>\n\n\n\n
DO TEST EQUIPMENT<\/h5>\n\n\n\n

Gather your devices in one place, and test out cameras and computer processing side-by-side. See what camera looks awful, what computer runs a delay. The iPad has the best camera…? Okay, go for it!<\/p>\n\n\n\n

\"\"
Device party! Invite the whole neighborhood!<\/figcaption><\/figure>\n\n\n\n

Test mics. Test the sound in the space. Test the internet, and test it again. What\u2019s that weird buzzing? Find out. Figure out the camera angle\u2014you can have a lot of fun with the camera angle! And test the lighting. Prioritize the face. <\/p>\n\n\n\n

I am so, so sorry, but you\u2019re a videographer now. Learn those skills. Those skills mostly involve mastery of equipment.<\/p>\n\n\n\n

DO INVEST IN EQUIPMENT<\/h5>\n\n\n\n

You don\u2019t need to spend a lot to boost your set-up to a more professional level. Most likely you\u2019ll want to buy lighting. You want photography light for Zoom\u2014architectural light won’t do. We bought a few photography light kits<\/a>.<\/p>\n\n\n\n

DO CREATE FOR THE MEDIUM<\/h5>\n\n\n\n

Strange Bird briefly considered offering The Man From Beyond<\/a> <\/em>as an avatar-led Zoom escape room. There were many problems with adapting it, but the number one problem was that our puzzles are all tactile. They\u2019re about discovering the physical item. We have only one puzzle that requires a notepad. Wouldn\u2019t tactile puzzles become frustrating in the avatar medium? <\/p>\n\n\n\n

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The joy of the maze box over Zoom becomes the tedium of the maze box. And that’s just the beginning of things. Yeah, no. <\/figcaption><\/figure>\n\n\n\n

So we decided to save our award-winning experience for what it was designed for: in-person play.<\/p>\n\n\n\n

When we wrote both Tarot Readings<\/em> and The Strange Secret of Mr. Adrian Rook<\/em>, we created with Zoom in mind. For all its faults, Zoom is the platform of the moment and requires the least on-boarding of guests. We leaned into the medium and built experiences that worked with that tool rather than against it. Our engagements flow easily, and our puzzle was built for the Zoom style of solving.<\/p>\n\n\n\n

We also have a really cool moment in Tarot Readings <\/em>where we engage with the platform\u2019s features. It’s a WOW moment\u2014from within Zoom. Weird and wonderful. I\u2019ve also heard of other immersive experiences using Zoom\u2019s breakout rooms to great effect. Explore what the medium can do. <\/p>\n\n\n\n

The most satisfying virtual experiences are at home on the platform\u2014they would not easily translate to an in-person experience.<\/p>\n\n\n\n

DON\u2019T PRETEND RECORDED VIDEO IS LIVE<\/h5>\n\n\n\n

It\u2019s disappointing to try to engage with an actor only to discover they\u2019re a video. In-person escape rooms do this all the time. It sucks over virtual, too, perhaps even more. We’re so hungry to connect. <\/p>\n\n\n\n

DO JUSTIFY LIVE ENGAGEMENT<\/h5>\n\n\n\n

If you\u2019ve got an actor or an avatar in the experience, use them to your most entertaining advantage. Actors are your best special effect. I\u2019ve long considered them the fast-pass to immersion, as players have to engage with the imaginary world to engage with the actor at all. Actors make the experience dynamic. If you’ve got them, give them more than a puzzle to deliver or a two-minute scene.<\/p>\n\n\n\n

Immersive theatre has the edge on traditional theatre right now. Presenting live theatre over Zoom makes no sense to me if there\u2019s no engagement. Why not film the best version of the production, edit it, and put that out? It\u2019d be better for the audience. Not so with immersive theatre: ours is a genre where you just have to be there<\/em>. So engage, engage, engage. Keep alive the fire of live performance.<\/p>\n\n\n\n

DON\u2019T MUTE EVERYBODY, DO USE SPOTLIGHT<\/h5>\n\n\n\n

Tarot Readings <\/em>feels like a real conversation\u2014because it is. We make it as natural as possible.<\/p>\n\n\n\n

\"\"
The screen sits exactly where you would sit in-person at Madame Daphne’s. <\/figcaption><\/figure><\/div>\n\n\n\n

For Strange Secret<\/em>, we thought 8 unmuted guests plus one leading actor would overwhelm the scene. So we tried \u201cmute all.\u201d You should see the beta tapes. All six actors fumbling through the clunky process of unmuting and muting guests just to ask them a simple question or two. It slaughtered the fun.<\/p>\n\n\n\n

Then we discovered a special Zoom feature: SPOTLIGHT<\/a>. Once the host admits guests to a meeting, the host can spotlight their video, so that the video doesn\u2019t randomly prioritize a laughing guest or someone\u2019s barking dog. We could lock the video on the actor.<\/p>\n\n\n\n

So we went with unmute. Just like with a real immersive, guests gain an instinct for when to speak and when not, and it makes the \u201cbeing there\u201d much more authentic and the engagements more natural. Plus, there were no technical problems. At least with 9 people. More than that\u2026maybe you\u2019d be pushing it.<\/p>\n\n\n\n

DON\u2019T UNDERSCORE YOUR VIDEO<\/h5>\n\n\n\n

We tried working with underscore, but the only way it doesn\u2019t clip in and out over Zoom is if everyone else is on mute. So there goes our in-house style of scoring everything.<\/p>\n\n\n\n

DO LOOK INTO THE CAMERA<\/h5>\n\n\n\n

This is the best trick on this list. No matter where the camera is positioned, if you look straight into it, you\u2019ll make eye contact with your guests. Can\u2019t see it easily? Outline it with tape. Look at the camera as much as possible. It combats Zoom fatigue for your guests like nothing else.<\/p>\n\n\n\n

\"\"
Wesley Whitson delivers that delicious eye contact in Strange Secret of Mr. Adrian Rook. <\/figcaption><\/figure>\n\n\n\n
DO HIGHER ENERGY<\/h5>\n\n\n\n

Siobhan O’Laughlin<\/a>, immersive theatre superstar and veteran Zoom performer, put it to us thus: “If your energy is 10, that translates to a 6 over Zoom.” Performances need way-higher-energy in this medium.<\/p>\n\n\n\n

DOn’T USE PAUSES<\/h5>\n\n\n\n

Dramatic pauses in-person build tension; over Zoom, they kill the scene. Pause as little as you can. Keeping them in your world requires more effort than before. <\/p>\n\n\n\n

DON\u2019T FORGET TO BETA TEST<\/h5>\n\n\n\n

Just like an in-person interactive experience, you\u2019ll want to beta test. How people engage will surprise you. Does it work? Tweak it until it does. Record the experience, and review it closely. Invite feedback afterwards, and listen. I can\u2019t tell you how much beta feedback fundamentally changed Strange Secret<\/em> for the better. <\/p>\n\n\n\n

DO GET CREATIVE<\/h5>\n\n\n\n

I love constraints. They fuel my creativity. We\u2019re under a ton of constraints right now, and no, I don\u2019t expect virtual experiences to replace the income we\u2019re losing from closing our primary business. And yet\u2026this is a wonderful moment to branch out, to experiment, to test and fail and test again. I hear audiences are more forgiving then ever. They get it. They want to be somewhere else, do something else, see something NEW.<\/p>\n\n\n\n

Let\u2019s give them something new!<\/p>\n","protected":false},"excerpt":{"rendered":"

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