Rules in Immersive Theatre

In the “anything’s possible” wide-open frontier of immersive theatre, creators are dreaming up all sorts of ways to make the audience active in the story. Unless you like chaos in your shows—I don’t, but I know some designers may like to set folks loose and “see what happens”—every show needs to start the experience stating very clear rules.

Traditional theatre rules

The rules for audiences of traditional theatre are so ingrained that productions don’t feel the need to remind you beforehand. Nevertheless, there are rules…

1. No talking (or singing along!)
2. Stay seated
3. Turn off cellphones (this one’s less instinctual, so we have to be reminded)
4. Overall: respect the actors on stage

It’s very passive, intuitive, and easy to learn. People seem to agree on what’s acceptable, although I have encountered audience members who, according to their evil glares, categorize my loud and frequent laugh as a violation of Rule #1. I’m not being passive enough.

But when the audience has no seat to pen in their behavior, all hell can break loose.

Immersive Theatre Rules

Since there is not one structure for immersive theatre, the rules will vary based on the show’s unique structural design. The rules dictate our activity and help guide us to the most fulfilling way to experience the show. You’re inviting the audience to do something; we need to be confident in what we’re doing.

The most common rules will focus on speech (when it’s allowed, if at all) and movement (where I can and cannot go). One thing is clear: breaking the rules will essentially break the show.

Punchdrunk needs you to wear your mask, so a free-roaming audience can differentiate at a glance between actors and audience. Third Rail says only to speak when you’re spoken to—thus opening the door to personal connection with actors that doesn’t get too out of hand. These two leading companies have very, very different rules, and I’ll be posting from personal experience about what happens when you break their rules. (See: Breaking the Rules: Sleep No More and Breaking the Rules: Third Rail Projects)

Productions must take the time to make the rules clear at the start of the experience. Ideally they will make a scene out of it (as opposed to playing a video or posting a list for the audience to read)—both to continue the immersion and because it will be more memorable.

Avoid non-intuitive or complicated rules. The audience can learn only so much so quickly. Immersive theatre can’t be like those board games that take 30 minutes to read the rules; no one will know for certain what to do, and that guarantees a bad audience experience. And if there’s something you really, really don’t want participants to do, design the experience to make that behavior impossible, rather than throwing a non-intuitive rule at your audience.

Rules in THE MAN FROM BEYOND (SPOILER LEVEL 1)

As an immersive escape room, we present the rules for the game as rules for the séance. Our rules address the escape room aspects—do not abuse my room, no cellphone use, work together. We do not provide rules for the actor interaction. NONE.

We expected our players would default into the ingrained “polite audience behavior,” perhaps driven by “awe of the actor”—the kind of audience behavior that Sleep No More expects, even through the 1-on-1s. We were so wrong. Without any rules encouraging audience silence, people were treating our characters as people: contributing to conversations, assuaging fears, even making jokes. After all, the primary mode for the experience is game-play, which requires extreme activity, so audiences applied that same approach to our scene work as well.

With a few tweaks to the script, we were able to adjust for more active engagement. We may not incorporate audience responses as much as I’d like (things do have to keep on a schedule), but we made more space for it. For the moments where we needed to drive home the story and have much less back-and-forth, we made sure that the players were sitting down, thus prompting them to more typical “audience mode” behavior.

Important lesson here is to keep the rules consistent. You can’t have rules for one point in the experience, and then expect a completely different kind of behavior at another point. And if you don’t limit the audience’s behavior, expect real interaction at every point.